Strong and long standing brand names in the market are usually the ones that can easy go into the customers’ mind, adapt flexibly through changing trends and make a positive impression.
Brand name’s core concept originally is what its possessors want the consumers to believe in. And, through times, the value of this core concept develops, integrates into the consumers’ concept, and creates a sustainable value for Brand name.
The process of branding, not only starts by having a strategy to build a professional Brand name but also requires an idea to transform message into graphics representations of the Brand.